I actually stumbled across this ad when looking for the new Pepsi Joy ads that are actually pretty cool too but this one definitely beats out the Pepsi Joy campaign. I have never really been a big pop fan but I'm pretty sure that if I was I wouldn't be anymore. I wonder what Pepsi and Coca-Cola products think about this? I bet this will put a damper on sales. I'm also wondering what else NYC's Department of Health and Mental Hygiene' has up their sleeves. What product will they bash next?
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