"Joy it forward"

Pepsi's new campaign "Joy it forward" adds a new spin to marketing this campaign Cheryl Radisa, vice-president, consumer marketing, Pepsi Co Beverages of Canada, said,“We’re targeting a mindset with this new campaign, not a demographic,” I think this is pure genius to target a mindset rather than a demographic. After all they are trying to enlighten your day with ads that say optimism, smile more and joy it forward. There bright colors and catchy phrases help to change your mindset and put you in a positive mood thus motivating you to buy their product over the competition. Whats your take on it, does it make you smile, or make you feel more optimistic?

Does Taylor Momsen have what it takes?

The Pretty Reckless- Blender

So what does everyone think of Taylor's new song? I personally dig it, I actually found it pretty catchy and found myself wanting to listen to it a again once it was over. But that's just my opinion I'm sure a lot people may think otherwise and probably will say they hate it because they just hate the thought of a T.V star being good at both acting and signing. It seems that, that usually is the case in Hollywood you cant sing and act without someone bashing one or the other so what do u think? Honestly tho aside from the fact that she is already a television star. I personally adore her and her style. I would give this song a 4/5 stars how about you?

oh, and if you like this song check out these links and listen to some of her other new demos on youtube such as, zombie and he loves you

Don't Drink Yourself Fat

I actually stumbled across this ad when looking for the new Pepsi Joy ads that are actually pretty cool too but this one definitely beats out the Pepsi Joy campaign. I have never really been a big pop fan but I'm pretty sure that if I was I wouldn't be anymore. I wonder what Pepsi and Coca-Cola products think about this? I bet this will put a damper on sales. I'm also wondering what else NYC's Department of Health and Mental Hygiene' has up their sleeves. What product will they bash next?